- While phone ordering has been discontinued at test stores since 2014, test store markets currently exist in the Columbus, Ohio area and Atlanta, Georgia area as of 2019. There is a confirmed test store at the Mall at Tuttle Crossing in Dublin, Ohio. There are confirmed multiple test store locations in the Atlanta area. These locations are the Perimeter Mall and Cumberland Mall, among others.
- For more information about test stores, feel free to watch this video:
- Test store phone ordering has officially been discontinued for nearly a year now.
- While there is still no phone ordering available at Bath & Body Works/White Barn test stores, new White Barn locations are opening up that carry test scents. Refer to this post for more information about White Barn stores (there is a difference between the original White Barn & new White Barn).
- While no official statement has been released by Bath & Body Works regarding the situation, our best guess is that too many phone orders were skewing test market results. Many companies strategically place test stores & products in certain representative demographic areas and if everyone around the country calls for phone orders, this can completely skew their marketing research and efforts - rendering the test scent process useless.
THE FOLLOWING INFORMATION IS FROM THE ORIGINAL 2012 POST & NO LONGER APPLIES:
So what is a Bath & Body Works test store?
- A Bath & Body Works test store is similar to a test store found in many different brands and companies. It is a store used to test new scents, often of the upcoming product line, to a specified market. A test market and consequently, a test store is often used to test out the waters on new products before a company decides to invests in a mass launch and a mass marketing campaign. This is done to reduce the risk of having a product that might flop and to see how popular some test scents are in comparison to others.
- The bottom line is that most any and all scents that comes out of the Bath & Body Works headquarters are found at these test stores. While a test market is often used in areas that are demographically representative of the country, many times, what one person in a test market might like may be different from what you like. Test stores also get the newest, up and coming products first before anywhere else does, so many times people want to get these scents as soon as they can get their hands on it. Often times not ALL scents make it to a nationwide release, so maybe you want to order the test scent to minimize the risk of not being able to purchase it.
- A "Super Lab" store is a test store that gets nearly EVERYTHING that comes out of Bath & Body Works headquarters. So if you're looking for a particular scent that no one else may have, check these stores out. There are the "ultimate" test store, so to speak.
- While home fragrance test stores, get the bulk of the attention, there are also body care test stores. Body care fragrances do not "test the market" as often as the seasonal home fragrance products do, but nevertheless have test products themselves. It can range from an earlier release of the newest signature collection scent to different forms of anti-bacterial products.
- It's simple! You first want to identify a test store that is around the nation. There's a possibility that test stores shift in and out of test-store status, so FYI much of this information is subject to change without notice.
- Try one of these stores (HF for home fragrance, BC for body care, not an exhaustive list)
- 614-475-0196; Easton Town Center; Columbus, OH (Super Lab, HF)
- 201-843-8080; Westfield Garden State Plaza; Paramus, NJ (HF)
- Bath & Body Works is reportedly reducing the amount of test stores around the nation (perhaps to minimize phone order volume). Consequently, the Tennessee, Missouri & Canton-Ohio stores are now no longer test stores.
- Call the store. Call one of the stores above and first ask for which scents you are looking for.
- Place an order. Tell them that you want to place a "phone order" and have them shipped to your address. Shipping is usually a flat rate of $6 (subject to change). The sales associate will take down your address and your name. The amount of candles/weight per $6 flat rate may be subject to change without notice, so make sure you ask.
- Use coupons. Use any coupons if applicable. Many times test stores have 2 for $20 sales when other stores across the nation don't. You ARE ABLE to use a survey coupon. Just tell the sales associate the code. Ask to do separate transactions if necessary, to maximize the amount of times you can use a survey coupon (buy 3-wick candles in sets of 3). This way you can get more than $10 off an order higher than $30. You are also able to use traditional coupons as well. There is a code on the coupon that the sales associate will ask for.
- Check out. The sales associate will confirm your address, the final price after discounts and then finally collect your credit/debit card number.
- Enjoy! The package will come to your home in whatever the stated delivery time is. Often times you can call back for a tracking number if available. Often times packages do not ship out over the weekend. If for some reason your candles are damaged or not to your satisfaction, simply call the store you ordered from to resolve the issue. You can always return test candles at regular Bath & Body Works stores as well.
Have any questions? Comment below!