- Slatkin & Co. is a home fragrance company that was started by Harry Slatkin. In 2005, Bath & Body Works' parent company, The Limited, purchased the Slatkin & Co. brand and is now a part of Bath & Body Works product lines. Slatkin & Co. does still appear in other places such as QVC.
- White Barn on the other hand was originally a series of stores often paired next to a Bath & Body Works, called "White Barn Candle Company" and sold their own line of White Barn candles and home fragrance products. The White Barn brand existed for Bath & Body Works years before Slatkin & Co. Some of these store still exist today but are often just a store dedicated to all home fragrance products. This has recently changed and now Bath & Body Works seems to be reinvigorating the White Barn candle brand by re-introducing the White Barn brand back into many of their products.
- As of January 2013, the new Spring line of candles, Wallflowers and Scentportables are now branded as Bath & Body Works and White Barn. None of the candles are labeled Slatkin & Co. anymore, so we can confirm that the Slatkin & Co. brand/name is phasing out. Some Slatkin & Co. products linger from past seasons. Since the Slatkin & Co. brand was purchased by the company, it is speculated that the scents created under Slatkin & Co. during its years at Bath & Body Works are now owned by Bath & Body Works and therefore we see many of the scents that were previously under the Slatkin & Co. brand to now be labeled as both Bath & Body Works and White Barn. This includes Wallflowers, Scentportables, room sprays, fragrance oils and of course candles. It is believed that Harry Slatkin is walking away from Bath & Body Works and focusing on his own outerwear brand. Since in essence, there is not much changing except for the brand name and packaging, not much should change for us as many of the same scents still exist and may very well continue to exist. One topic of concern is that because Slatkin may be leaving, we may no longer get new scents from him in the future. We can hope that he left a team of fragrance experts behind to pave way for new scents in the future.
- Bottom Line: We believe these changes are simply packaging and name changes and are part of their re-branding effort. It is a common misconception that the candles are completely changing, but we strongly believe they are not as we have burned all of the different branded candles ourselves and own countless Bath & Body Works candles.
- Burn time was changed from 40-65 hours to 30-45 in January 2012 before the whole re-branding effort was even started. The candles were still labeled Slatkin & Co. during this time and has nothing to do with the name change to White Barn and B&BW. The burn time was changed when the company switched to "an improved, exclusive blend of vegetable wax" as stated on the bottom of the candles.
- As for performance: performance has always varied with Bath & Body Works candles. If anything, we've experienced the worst performance during the Slatkin & Co. era of Spring 2012 (i.e. Bahama Fizz 2012, Blackberry Grapefruit) and therefore has nothing to do with the changes to White Barn and B&BW labeled candles. If anything, we've experienced much better-performing candles once the name change occurred.
- Bath & Body Works branded candles have existed for some time and their "Signature Collection" scents have often existed along side Slatkin & Co. products. We believe this to be just another branding effort, and may very well still be produced by the same fragrance team that creates Slatkin & Co. It cannot be stated that all previous "Slatkin & Co." candles are simply converting to "Bath & Body Works" labeled candles as previous Slatkin scents now exist in the White Barn line as well.
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-Scentizens (updated Jan. 2013)